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From Little's Law to Marketing Science: Essays in Honor of John D.C. Little

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From Little's Law to Marketing Science: Essays in Honor of John D.C. Little

From Little's Law to Marketing Science: Essays in Honor of John D.C. Little

INR 4,111 INR 5,139
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AUTHOR : John R. Hauser & Glen L. Urban
ISBN : 9780262029919
EDITION : 1st
PUBLICATION YEAR : 2016
PUBLISHER : MIT Press
COUNTRY OF ORIGIN : UK
FORMAT : Hardback

 

 

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The book includes a profile of Little, detailing his career accomplishments; writings on managerial models, including papers on advertising media selection, customer lifetime value, and micromarketing; discussions of decision information models, covering topics that range from customer channel choice to stochastic variance assumption; and (in a paper coauthored by Little) an examination of Little's Law today.


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